WebRichards, Jef I. (1990), Deceptive Advertising: Behavioral Study of a Legal Concept, Hillsdale, New Jersey: Lawrence Erlbaum Associates. Google Scholar Rotfeld, Herbert J. ( 1978 ), Advertising Deception, Consumer Research, and Puffery: An Inquiry into Puffery's Power and Potential to Mislead Consumers, unpublished PhD dissertation, Urbana, … Web15 mag 2024 · Jef I. Richards has served as chair of the Department of Advertising & Public Relations at Michigan State University, and as chair of the Department of …
Jef Richards Michigan State University College of …
WebPreston, Ivan L. , and Richards, Jef I. (1986), “Consumer Miscomprehension as a Challenge to FTC Prosecutions of Deceptive Advertising,” John Marshall Law Review, 19, 605 – 630. Google Scholar Rice v. WebJef I. Richards and Catharine M. Curran Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. cafe houses
A “New and Improved” View of Puffery - Jef I. Richards, 1990
WebJef I. Richards Perchè noi? Il team di Reveal è fondato sulla crescita ed è costituito da persone volenterose di migliorarsi, sempre pronte a mettere tutte le loro competenze per … Web4 Likes, 0 Comments - Herramientas de marketing (@crecity.co) on Instagram: ""La creatividad sin estrategia se llama arte; la creatividad con estrategia se llama ... Web8 set 2016 · JEF I. RICHARDS, ELLEN A. WARTELLA, CYNTHIA MORTON, and LISA THOMPSON. The ANNALS of the American Academy of Political and Social Science 1998 557: 1, 148-163 Download Citation. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. cmk healthcare pvt ltd